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Asia Internet Usage
Report -
January 30, 2007
JANUARY 30, 2007
Home networking trend among Internet users
in Asia.
According to recent Asia APEJ (Asia-Pacific Excluding
Japan) report from IDC, the Digital Home Survey 2006 shows that the need to
share content among multiple PCs in a household will drive demand for home
networking solutions as the number of broadband users across the APEJ region
continues to grow.
The survey also shows broadband access continues to have a major impact on
consumers lives. Nevertheless, the rate of this usage depends a great deal
on the internal dynamics of each market. In 2006, Internet users across the
APEJ region continue to make significant progress in terms of ownership, use,
and understanding of home networking applications.
Based on the consumer survey, the highest number of broadband respondents was
found in Korea (95%), Taiwan (90.5%), and Hong Kong (89.6%), followed by
Singapore (78.2%), Thailand (63.6%), and China (52.6%), while majority of
respondents in Malaysia, Australia, and India subscribed to narrowband access.
Although several markets in APEJ are still heavily relying on narrowband, it
is only a matter of time, and with the right price, before more residential
subscribers switch to broadband.
In terms of Internet users per household, the survey results show that the
number of households with multiple Internet users keeps growing. Survey data
shows that 37% of respondents live in households with two users accessing the
Internet, 28.7% live in a household with three people accessing the Internet,
and 22.5% of respondents live in a household with four or more family members
engaging in online activities.
As the number of broadband subscribers continues to grow across APEJ, nearly
40% of respondents have set up a PC network. Higher penetration of PC networks
was recorded in the PRC, Malaysia, Hong Kong, Taiwan, and Singapore. The
majority of users who install a home network do so for its practical,
data-centric applications. The top five reasons given for the installation
of a home network all belong to the "work-related" PC network category.
Sharing a fast Internet connection was by far the most important reason,
particularly more important for respondents in Korea, Singapore, Taiwan,
Malaysia, and Hong Kong. Other key reasons for setting up a home network
included sharing peripherals on the network, transferring files on the
network, wireless connectivity, and sharing a network for generic work purposes.
Installing a home network in order to play PC games online was the first
entertainment-related activity ranking in sixth place in order of priority,
while attaching gaming consoles to the home network was the twelfth
highest-ranking reason for installing a home network.
For further statistics and data regarding Asia, visit the
Asia Internet Report
For further details regarding IDC research, visit the
IDC
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