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How to Drive Traffic to Your Online Store
by Enrique De Argaez

The great number of e-commerce websites that exist today is enough to overwhelm the consumer and make the Internet marketing business a true challenge for any online business owner. Fortunately, however, there are many different ways to drive targeted traffic to any website. Get more customers to your website using the following three techniques to drive traffic to your online store.

1. Understand the True Sales Potential of Your Website

Determining what your website can and cannot do is the first step. Setting the right expectations for an online store can help you to invest your time and effort into marketing to the right target customers. The point is to avoid wasting time on people who will never become customers. You must concentrate your campaigns in advertising to people with a genuine interest in the products and services that you sell.

People buy what they want, and not necessarily what you insist in selling to them. Most new entreprenuers forget this basic concept, and insist on selling what the prospect does not fancy nor desire.

Remember that your website should also be a lead generation tool. So, you want to focus on targeted leads that are a perfect match for the products and services you provide. Make sure you build an opt-in option on your website's landing page. This is where you make an offer in order to collect the contact information from visitors. You might offer free, valuable information such as access to a newsletter or a complimentary lesson or session. This is important to your strategy for building your visitor list and starting a customer relationship that leads to more sales in the future.

2. Build an Attractive Store With Your Objective in Mind
The next step of a web traffic generation campaign is to build or to alter the website so it fits the new strategy for generating sales leads and attracting target customers. An attractive website is easy to understand, and is interesting and engaging. It does not mean that you should spend money on expensive graphic design or Flash animation, in fact experts strongly advise not to waste money on elements that will not directly help you to increase your website sales conversions. Invest instead on communicating to visitors what your business offers and why they should be interested.

3. Drive Additional Traffic Through Advertising, SEO and Promotion
The third step of the campaign is to make it easy for potential customers to find your online store through search-engine optimization (SEO), article marketing, pay-per-click advertising and other advanced promotional tools.

Investing in online advertising is crucial to promoting your website, but there are also many low-cost strategies. Effective SEO tactics include creating external links, regular website updates and keyword saturation. Other little known channels for driving website traffic include promoting sites through blogs, articles and press releases. You don't have to be a technological wizard or a marketing genius to improve your search engine ranking and generate traffic to your website.

These are several online ways to drive targeted traffic to your online store and to get more visitors each day. However, there are also many offline ways to drive customer traffic to your website store. Use traditional direct mail, newspaper ads, radio and TV advertising, and other promotion tools to increase your sales. The criteria is ROI, return on investment. In other words, your advertising budget should generate a profit. Use an apropiate "advertising mix" of methods for maximum results in store traffic and increased online sales.

About the Author:
Enrique de Argaez is the webmaster of twelve International websites and the author of four newsletters. He is fluent in English and Spanish, at present he is active in Internet Marketing and Internet Market Research. Visit his new market research website at
http://www.allaboutmarketresearch.com .

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