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Videos Add New Life to Your Website
By Enrique De Argaez, webmaster

Broadband Internet usage at home and at work is exploding around the world. These improvements in broadband connectivity are increasing the posibilities of adding visual content on the Web. A media rich web is the trend that will accelerate as businesses continue to make their Web sites more visually compelling.

Following are the top imagery trends predicted by the experts for the future:

1. An Image-Rich Web with a much greater use of moving imagery on the Web: The demand for film footage will increase and over time may approach that for still imagery.

2. The resurgence of Web Advertising. According to a study from the Interactive Advertising Bureau and PricewaterhouseCoopers, U.S. Internet advertising revenue reached a record $2.37 billion in the second quarter of 2004, surpassing dot-com era numbers. Serving as the universal language, imagery will continue to find its way into advertising and new platforms.

3. The proliferation and sophistication of mobile phones and hand-held technology (tablets) will drive demand for visually rich content.

4. New posibilities for videos in advertising, as companies push to leverage plasma and LCD screen technology. These screens will be enabled to receive rich visuals through digital signals, creating "mini Times Square-like" displays on bus shelters, in office and hotel lobbies, elevators, sports arenas, and on billboards and other traditional out-of-home venues.

5. Marketing Gets Personal - Personalization continues to be a trend for marketers seeking to make an emotional connection with consumers. It is increasingly important that imagery used in communications resonates with the target audience - wherever they may be. The images in your website should responde to this trend by increasing its regionally relevant content and focusing on the tastes of your target markets.

6. Smart Digital Asset Management - Effective brand management will be an amplified goal for many companies. In order to operate efficiently across global networks, Digital Asset Management services will become an increasingly important part of the marketing mix. Digital Asset Management platforms that provide marketing and creative professionals with simple to use, cost-effective tools to create, manage, share, distribute and monetize digital imagery and other assets will gain considerable market share.

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Review your website and you will find many posibilities to improve the pages adding well choosen images. Optimize these images for quick loading times with the many tools available.

That's all for now. New articles will be added as we find more news, so bookmark this page and come back frequently.

Take care,

About the Author:
Enrique De Argaez is the webmaster of the
"Internet World Stats" website. Since 2000 he has been collecting Internet Usage Statistics, and publishing the data for over 233 countries and regions of the world for free use by the academia, the global business community and the general public. For more information on Internet World Usage, please visit: http://www.InternetWorldStats.com

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