Marketing can be defined as 'whatever you
do to promote and grow your business' including market research,
advertising, publicity, sales, merchandising and distribution.
With traditional marketing techniques all of these things are
delivered in print format or in person. Internet marketing
however, uses the power of online networks and interactive media
to reach your marketing objectives...no paper, no telephone
calls, no in person appearances.
How can Internet marketing save you time,
money and resources?
Electronic versions of catalogs,
brochures, white papers, data sheets etc. don't have to be
printed, stored or shipped to your customers resulting in an
enormous savings in printing and storage costs. And what about
manpower (or lady power) costs?
You no longer require as many people to
handle mailing and distribution of your marketing
Updating catalogs, brochures and any
other marketing collateral you produce can be accomplished as
needed online and in lightning speed. There's no need to send
revised material out to a printer and then have to wait for a
revised version, a great savings in time. And, time is
You can provide more information to your
customers with little if any additional cost. Adding more pages
to a document online involves virtually no expense compared to
the additional cost and space required to deliver the same thing
in print format.
You can reach more customers than ever
before and it doesn't cost a penny more. There's no postage or
courier charges to pay. Distribution costs are the same whether
you reach one or one million.
Finally, for little or no cost you can
have several electronic versions of the same catalog customized
to meet the needs of different audiences.
The difference between traditional and
Internet marketing is money and Internet marketing improves your
bottom line. That's what it's all about isn't it?