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Top Ten Tips
Online Commerce Success
by Enrique De
Since starting my Internet
business back in 1997, I have learned
many lessons along the way. These lessons have played a major
role in my success, and I'd like to share them with
Collecting your visitors' email addresses should be one of
your top priorities.
Start collecting email addresses the moment you put your
site up. Developing a list of targeted potential customers
is an absolute must.
Although publishing an ezine is usually the best route to
go, it is not a necessity. You can use your list to send out
web site updates, product updates, or whatever you'd like.
Your web store can either make or break you.
A professional looking web store will play a major role in
your success. If you aren't secure in your abilities to
design a professional looking site, you will be much
better off hiring a professional.
If you want to make a lot of money, you must create a
A niche fills a specific customer need.
People want products and services that fulfill a specific
personal need. If you are the first to fulfill the need,
you'll reap the rewards.
Generating web site traffic takes a lot of time and
The key to generating a lot of traffic to your site is
getting your link on as many sites as possible. Sure,
listing your site with the Search Engines is your first
step; however, you must not solely rely on Search
Engines to bring you traffic.
My three biggest traffic generators are as follows:
Affiliate Program - Having your own affiliate program is
of the best ways to get hundreds, even thousands of links to
your web site.
Social Networks such as Facebook or Twitter - Informing your
social network followers with information is a great way to
drive traffic to your site.
Providing a Free Product or Service - Providing your
visitors with a free product or service is a great way to
drive traffic to your site.
For example, you can offer a free article syndication service.
This service provides free content for web sites branded
with a link to your site.
Selling your own products and services is much more
profitable than marketing affiliate programs.
Some of the top Internet sellers include:
. Travel sites
. Private sites
. Internet services
Lesson # 6
People do not like to be sold. You will be far more
successful if you have a sincere desire to assist your
potential customers. This can be accomplished by writing
informative articles, courses, tutorials, or even providing
advice within discussion forums in your area of expertise.
Trust plays a major role on the Internet. You must build
your credibility with your target audience.
Automation can save you hours of valuable time. Although
there are certain areas of business that must be personally
dealt with, there are many areas that can be completely
. List management
. Customer follow-up
. Welcome messages
. Thank you messages
. Order processing
. Order fulfillment
. Order confirmation
This can be accomplished using autoresponders, scripts and
Organization is an essential part of developing a
- Create a daily work schedule
for an organized approach
to each day.
- Use an email program that
will filter your messages
into specific folders.
- Organize your computer
folders and files for quick and
- Create a "Frequently Asked
Questions" page to lessen
- Create templates for
frequently used messages.
- Create a page (residing on
your computer) that contains
a list of affiliate programs you're promoting. Include
your log-in information and hyperlinks for easy
Customer satisfaction and support should be your top
You have to spend money to make money. You must be
to invest in your Internet business including:
. Internet Access
. Domain Name
. Web Hosting
. Education (books, courses, etc.)
Lesson # 11
(I know, there were only
to be ten, but this one is important...)
SPAM is a four letter word and will be treated as
Although this list is far from complete, these lessons should
provide you with some basic guidelines to assist you in
developing a successful online business.
About the Author:
Enrique De Argaez is the webmaster and editor of the Internet World