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Obsolete Internet Marketing Tactics
Enrique de Argaez, MBA, PE, webmaster
Things have changed a lot
online. However, it is truly amazing the amount of useless,
obsolete, and misleading marketing information and tactics that
you find today in the Internet. New and more efficient marketing
methods have appeared, but many of the old tactics employed many
years ago, in the begining of the World Wide Web, are still being
offered for sale by emarketers. These self proclaimed Internet
marketing gurus persist in selling us the same old tactics that
deliver poor results.
The enormous growth of the Web brings online everyday large
amounts of new people with no experience and eager to learn, that
easily become the victims of the "Internet Experts" that make a
living out of reselling old recycled emarketing information and
There are tons of Web sites, articles and books that still
promote old fashioned and outdated online marketing tactics.
Watch out for many of the following Internet marketing tactics
that, in my humble opinion, are for the most part of very little
value at this point in time as income generators for the new
1) Affiliate Programs - Only a few are productive.
2) MLM Progams - The guys on top are the ones that make
Sites - Similar Internet stores
are too abundant.
e-Books - The original
text was written years ago.
5) Safelist Advertising - Posting is to group members
6) Posting To FFA's - FFA or 'Free For All' pages will post your
ad in one of seven categories on their page.
7) Free Classifieds - As a general rule, on the web, as in any
other advertising, you truly do get what you pay for!
8) Pop-up Ads
- Pop-up Eliminators make them
less effective each day.
- People have become inmune and
don´t click on them.
Let´s review each of them in more
1) Affiliate Programs -
Everyone has them, and the competition has saturated the net.
Everyone is promoting an affiliate program hoping someone would
buy or join up, but the problem is that these affiliate programs
are often advertising to someone who is already a member. Today
there is very little product sales on Web sites that are not
professionally designed and maintained.
As an example, for many years I have been an affiliate of
ClickBank, Commission Junktion, SFI and several other old
traditional affiliate network programs. Never got paid anything
over sixteen dollars and twenty cents in a month. Frankly
2) MLM Programs - The
premise is simple: buy something, then get someone else to buy
something, and they do the same thing; and everybody makes an
infinite amount of money. PROBLEM. Very few in those downlines
will do anything, and the rest will eventually drop out leaving
you with earning nothing. They'll move on to find another program
and start over. Another problem is that the prices that apply in
these MLM programs are "inflated" in order to allow everybody to
make a profit.
3) e-Commerce Sites -
Internet stores are too abundant and they sell the same goods as
Amazon or Best Buy. Why should anyone search the internet to find
you when they can go to the 'big guys'? Your e-commerce site is a
waste of time and money unless you have unique products that
can't be easily found somewhere else, and a large advertizing
4) Re-selling e-Books -
Most of those who sell ebooks offer you the right to resale them
to others. PROBLEM: the internet market is over-saturated with
those same e-books. With some sites giving them away-why would
anyone buy them from you?
5) Safelist Advertising
- Safelists are groups of members who have 'opt in' their email
address to receive advertisement email from fellow safelist
members. Although the members are safe from using spammed
advertising, this form of marketing is not effective because
everyone just simply mass-deletes their emails without reading
them. Everyone wants others to read their ads, yet no one reads
other people ads. Those safelists that claim to send 2-4 million
emails per day are nothing but scams. Your email ad goes nowhere,
and no one even reads it. If you were really sending over one
million emails a day, then you would receive over one million
emails in return. Your email account couldn't handle that much
volume. A targeted safelist involves only those who are in your
6) Posting To FFA's -
FFA or 'Free For All' pages will post your ad in one of seven
categories on their page. The idea is that the 1000's of others
that post to these FFA pages will see your ad and click through
to your website. The problem is that everyone that goes to these
FFA pages only posts ads and there is no one actually reading any
of these. Furthermore, your ad will rotate off the page after
those that come behind you to post their ads in the same
category. On top of all that your email account gets flooded with
100's of emails trying to sell you something.
7) Free Classifieds -
Free online classified ads a seem to be the magic pill to
bringing in targeted visitors. These sites will let you post your
ads for free so that all visitors to their website will see it
and click through to your website. The problem is that new
technology now enables one to blast their ads to 1000's of
classified pages without having to visit any of them. In a
nutshell, these free classified pages get 1000's of post and no
visitors to read your ad.
8) Pop-up Ads -
Whenever you visit a popular website you get a another window
that pops up selling something or inviting you to sign up for a
newsletter. These pop-up windows were a great marketing tool
because websites can sell to the same visitor twice, or capture
their email address to sell to them later. The problem now is
that the web has become so saturated with these pop-up ads that
they slow down page loading speeds, annoy the visitor trying to
trying to search for something important and waste valuable
bandwidth space. A website that has a lot of visitors with pop-up
ads that appear every time each page is loaded will tie up their
ISP's server causing more frequent maintenance shutdowns. The
problem has become so bad that net surfers are rushing in droves
to buy software that actually kills pop-up windows. Additionally,
AOL has decided to stop using pop-up ads altogether and other
major ISP's are soon to follow.
9) Banners - People have
become inmune to them and don´t click on them, originating a
very low conversion rate.
It is hard indeed for any
newcomer coming into the Internet to be able to weed out the old,
fake and cheaty from the effective and up-to-date tactics that
There are several good places
to get help, Some free, some paid.
Anyway, start by visiting these pages:
Perry Marshall for technical sales
Seminar by Ken McCarthy
And remember, the "secret" is
that there is no "secret" in Internet marketing.
About the Author:
Enrique De Argaez is the webmaster of several
multilingual web sites and author of four newsletters. Since 2000
he has been collecting Internet Usage Statistics, and publishing
statistics for over 233 countries and regions of the world for
free use by the academia, the global business community and the
general public. For information on Internet World Usage, please